The Show Assistant
Every show has one person who answers every question. Now that person gets to watch the classes.
The Show Assistant is a chat widget for your show’s website that knows your prize list, your schedule, your venue, and the sport itself — and answers spectator questions instantly, in plain English.
See it think
Don’t take our word for it. Ask it something.
Sample questions and answers
- What time does Thursday’s session start?
- Thursday evening session starts at 6:00 PM in the Coliseum. Gates open at 5:00, and the first class is the Three-Gaited Park Pleasure Championship. There’s an afternoon session earlier that day at 1:00 PM if you want to make a full day of it.
- What is a five-gaited horse?
- A five-gaited horse performs the walk, trot and canter — plus two extra gaits: the slow gait and the rack. The rack is the fast, four-beat, high-stepping one. It’s the gait that makes the whole crowd stand up and holler, so if the stands suddenly get loud, that’s why.
- Where should I stay near the show?
- Most exhibitors stay within about ten minutes of the grounds — there’s a cluster of hotels off the main interstate exit, and several have blocks held under the show’s name. If you’d rather be near dinner than near the barns, the downtown square is a fifteen-minute drive and has the better restaurants.
That’s a recording of the real thing. The live one is just below.
See it live
The Show Assistant is live right now on our Ocala International demo. Open it, tap the launcher in the corner, and ask it anything.
What it answers
Everything the office gets asked, and then some.
Show logistics
The questions that arrive by phone at 8:40 on a Tuesday night.
- Session times and class schedules
- Tickets and table reservations
- Directions, parking and gates
The sport itself
For the first-timer who doesn’t want to ask the person next to them.
- Divisions, gaits and attire
- How the judging actually works
- And yes: “why is that horse wearing that?”
The venue
Because half of a horse show happens outside the ring.
- Where to eat, near the grounds and worth the drive
- Lodging and show blocks
- What else is nearby for a non-horse spouse
Your people, protected
It knows what it doesn’t know, and it knows where to send it.
- Unanswerable questions route to the show office email
- It never gives out staff members’ personal contact info
- No guessing, no making things up about your show
How it works
You send us your prize list. We do the rest.
We build your show’s knowledge base
Prize list, schedule, venue details, ticketing, the local stuff. We turn it into something the Assistant can actually answer from — and we keep the sport knowledge that comes standard.
Your webmaster pastes one line of code
That’s the entire technical lift on your side. One script tag, anywhere on the page. It works on Wix, Squarespace, WordPress, a hand-rolled site from 2009 — all of it.
We run it through your show
Updates when your schedule changes. Monitoring while classes are running. If something shifts at 9pm on Friday, it doesn’t wait until Monday.
Why it matters
First-timers become repeat spectators.
Somebody has to answer at 10pm
A newcomer’s curiosity has a short shelf life. The difference between a one-time visitor and a season regular is often whether anyone answered the question they were too shy to ask out loud. This does it at 10pm on a Tuesday.
The show office gets its evening back
The same twenty questions stop landing in the inbox, on the office phone, and in the DMs of whoever happens to run the Facebook page. Your people get to work the show instead of narrating it.
It sounds like your show
It’s branded, it’s polite, and it never gets tired of the question “what is saddle seat?”
Next step
Bring The Show Assistant to your show.
Send us your prize list and we’ll show you what it can do with it.